Do you remember the viral craze a few years ago called the Cold Water Challenge, where people were nominated by someone on social media to give to a charity of their choice? Sounded altruistic, right?
Yet, the catch was if you decided to take a video of yourself jumping into cold water you only had to donate $10. If you chose not to jump into a body of cold water within 24 hours, record it on video, and post it on a social media site, you had to cough up the Benjamin (i.e. $100).
Though I appreciated the idea behind it, jumping in cold water to avoid giving money seemed quite backwards to me.